Brand Registration on GeM - Cost, Documents, Procedure
Brand registration or listing on the GeM portal is an important step for sellers to participate in government procurement. Vendors can list their brands as registered trademarks, unregistered, or unbranded products.
Before registering their brands on GeM, sellers must undergo an obligatory Gem vendor assessment process to get OEM status.
GeM Vendor Assessment Sample Report
What is government eMarketplace (GeM)?
GeM/Government eMarketplace is an online marketplace for MSMEs/manufacturers and sellers to register themselves to participate in public tenders and secure government procurements.
The Aim of establishing GeM is to promote the participation of MSMEs in procurement and make a transparent and efficient public procurement process.
Therefore sellers first need to register themselves on the Gem portal and undergo a mandatory Gem vendor assessment undertaken by the quality council of India. However, a certain category of sellers is exempted from the assessment process, such as MSMEs having NSIC certification
What is a Brand?
A brand is a name, symbol, or indicator that describes and separates a specific product from its competitors. A brand can be trademarked to safeguard its services and products from theft and malpractices.
Brand listing on Gem
Brands list themselves on the “Government e-Marketplace.” once the assessment process by quality control of India (QCI) is completed.
Listing is important for brands to distinguish themselves from other vendors on the GeM portal. It is also required to secure government procurement through the portal.
Benefits of brand listing for sellers on the GeM portal
- Access to Pan India market
- Multiple invoices for orders
- Security against delayed payment
- Dynamic pricing based on market
- Participate in the reverse auction or bidding
- Easy access to Government entities and departments
- Income tax return (ITR) filing for the last 3 years
- Benefit for sellers from North-eastern states and Jammu and Kashmir
Benefits of brand listing for sellers on the GeM portal
- Email ID of the applicant
- PAN number of business entity
- GSTIN along with billing address
- Bank account details of the entity
- Registration certificate of the business
- Aadhar and PAN detail of the applicant
- Income tax return (ITR) filing for the last 3 years
- CIN number is required (in the case of the company)
Cost of GeM Portal registration
GeM portal registration is free, but the registered MSMEs must deposit caution money and pay for non-refundable vendor assessment fees, which are held by the quality council of India.
| Caution Money Deposit | Fees |
|---|---|
| Seller Turnover less than 1 Crore | Rs 5,000/- |
| Seller Turnover in between 1 Crore and 10 Crores | Rs 10,000/- |
| Seller Turnover more than 10 Crores | Rs 25,000/- |
| Vendor Assessment Fees | Rs. 11,200 + GST |
Brand listing procedure on GeM portal
Create a seller account on the GeM portal
The seller's first step is creating an account on the GeM portal. The Registration on GeM should be done by only the authorized person of the entity.
The seller can sign up on GeM using the Aadhar of a qualified person or director of a company.
Update organizations Profile
Applicants must provide complete business details and all documentation such as PAN details, address proof, and other required details.
Vendor Assessment by QCI
After the security deposit, applicants must apply for vendor assessment on GeM to get an OEM (original equipment manufacturer) certificate.
The vendor assessment process is obligatory for all the sellers and deemed OEMs to participate in public procurement. Vendor assessment is carried out by the quality council of India (QCI).
Listing of Brand on the portal
Once the OEM certificate is issued, applicants can list their brands in their respective categories and services.
Conclusion
GeM initiative provides a fair market opportunity to micro, small and medium manufacturing and service industries. MSMEs can take immense advantage by registering themselves on the GeM portal and be eligible to get government tenders, bidding, and purchase orders. The bidding process on GeM is transparent and unbiased, providing small industries with an equal opportunity to function.
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Why Businesses Trust Our GeM Expertise
Proven GeM Experience
Years of hands-on experience in GeM registration, vendor assessment, and tender participation.
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Accurate documentation, compliance guidance, and smooth approval process without delays.
- Fast & Hassle-Free Registration
- Dedicated Bid Support Team
- Transparent Pricing Structure
- Pan India Client Support
FAQs
L1 purchase enables direct procurement of Rs. 25,000 to 5,00,000 after a competitive comparison of prices from at least 3 vendors on the Gem portal.
Both resellers as well as manufacturers are authorized to register on the GeM portal. Manufacturers have the authority to manage their resellers. In order to register as a reseller or trader, an authorization code as well as a letter is required from manufacturers to sell the product on the GeM portal.
Certain Buyer organizations are eligible for concession on GST if goods for which bids have been invited fall under classifications for eligibility of concession are met by the institution.
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